About Tabs.dev
Marketing That Developers Actually Trust
We're building the bridge between developer tools and the developers who need them. No spam. No hype. Just authentic recommendations from creators developers already follow.
Deven Rathore
Founder & Creator, CodeSource
Deven built CodeSource into one of the fastest-growing developer content channels, reaching 500k-1M developers monthly. As a technical author, his work has been published on CSS-Tricks, Smashing Magazine, SitePoint, Linode.com, Vultr.com, and numerous other leading developer platforms—establishing him as a trusted voice in the developer community.
Through creating content for these major platforms and working with leading dev tool companies, he saw firsthand how broken developer marketing was. Brands struggled to reach developers authentically, while creators lacked efficient ways to monetize their technical expertise.
Tabs.dev was born from that frustration—combining his deep understanding of what resonates with developers with a scalable system for connecting brands and creators. Now he's helping companies ranging from startups to enterprises authentically reach developer audiences at scale.
Our Mission
Traditional developer marketing is broken. Developers ignore ads, distrust cold outreach, and tune out generic content. But they do listen to technical creators they respect—developers who've built credibility through authentic, valuable content.
Tabs.dev connects great developer tools with the creators who can properly showcase them. We handle the complexity—vetting creators, producing content, managing relationships—so dev tool companies can focus on building great products.
Our Values
Quality Over Quantity
We only work with creators who have genuine technical credibility and engaged audiences. No follower inflation, no vanity metrics.
Developer-First
Every campaign is evaluated through the lens of: 'Would a developer find this valuable?' If not, we don't do it.
Move Fast
We know startups can't wait months for results. Our streamlined process gets campaigns live in weeks, not quarters.
Transparent Results
Real metrics, real attribution, real accountability. You always know exactly what you're getting for your investment.
Backed by CodeSource
CodeSource is one of the fastest-growing developer channels on YouTube with over 100,000 subscribers and reaches 500,000 to 1 million developers every month. Deven learned firsthand how powerful authentic developer content can be for driving product adoption—and saw how inefficient the process was for brands trying to work with creators.
Tabs.dev was built to solve that problem at scale. We're combining CodeSource's proven reach with a vetted network of technical creators to make developer marketing actually work.
Ready to Build Something Together?
Whether you're a brand looking to reach developers or a creator wanting to join our network, we'd love to hear from you.